Main Topics in Isan Creative Festival 2022

Think & Link 3 Main Topics in Isan Creative Festival 2022

With its rich indigenous culture, pleasure, and enjoyment, Isaan, Thailand’s northeastern area, is the wellspring of so many great inventions. Because of their adaptability and creativity, the Isans have thrived in a variety of environments. Isan innovation, therefore, varies depending on the use of materials, local culture, and wisdom passed down. Isan, as a result, is a diverse region that excels in the arts of handicrafts, cuisine, and music. It’s time to think beyond the box and connect all things, Think Link Things, in order to capitalise on cultural assets with technology, innovation, and creativity to add value to the Thai economy and quality of life.

When it comes to design and creativity, it’s clear that few people consider “Isan” since, despite this highland country is rich in local culture, the image of poverty and an arid climate is strongly embedded in Thai people’s minds. However, if you look closely, you will realise that the colour and joy portrayed in Isan’s work are both present. The northeast’s attitude toward innovation and design may differ from that of other regions. Because Isan design is generally created for adaptability, it is designed to “survive” rather than “look good.” Isan is generally overlooked as a creative destination. Despite the fact that the initial purpose was to focus on usability, Isan design has been known for its inventiveness, charm, uniqueness, and beauty as a result of its outcomes.

Under the guidance of the Creative Economy Agency (Public Organisation), CEA Khon Kaen offers a unique concept for the Isan Creative Festival 2022. The festival has gathered works from various creative industries, such as handicrafts, product design, film, art, music, and gastronomy, to highlight the potential of individuals and creative enterprises through works and inspiration from “Isan” cultural heritage. In order to create a sustainable creative ecosystem through the development of people, space, and businesses, CEA Khon Kaen encourages entrepreneurs, designers, and artists to develop their works and businesses, as well as to improve the quality of life of people in the community through area development projects. CEA Khon Kaen intends to develop Thailand’s creative economy by emphasising the promotion of three major Isan identity industries: entertainment, design and crafts, and Isan food.