Creativity and enjoyment are rare at this challenging time, but Isan Creative Festival 2022 is bringing back the creative and festive vibes of Isan.

Isan Creative Festival 2022 is an intellectual playground that combines innovative creativity with local artistic and cultural assets to introduce Isan potential. Join us and let us “Think Link Things” to reinterpret the meaning and value of Isan.

Isan Creative Festival 2022 is an intellectual playground for works showcased by the collaboration between CEA Khon Kaen, creative entrepreneurs, creators network, public and private sectors, and civil society, in keeping with the Isan environment and identity, which encompasses amusement, diversified culture and tradition. The festival is presented through exhibitions and showcases, and it highlights three of the region’s most notable creative industries: entertainment, food, and crafts. All creations went through the industrial value-adding process, from the very first step, to demonstrate Isan’s potential in local, business, social and cultural aspects. Creative businesses, services, and tourism are also promoted at the festival by integrating neighborhoods’ storytelling, people, local businesses, and local products, as well as assisting local companies in the area to profit from district enhancement. All of these findings, however, support more than just business driving but also improve people’s wellbeing and society’s quality, as well as the community’s capacity for long-term self-development.

Our Concept

If seemingly unconnected components, such as craftsmanship, NFT, and the BCG economic model, were incorporated without adhering to conventional thinking, new and unexpected possibilities would emerge.

“Ting Ling Ting” can be heard in a variety of Isan folk lullabies, including Nok Cha Ko, Norn Salha, and others; it represents amusement and a keen sense of humour. The singing sound of the lines is akin to the high tones of the Pin, an Isan traditional stringed instrument. “Ting Ling Ting” is pronounced similarly to the English phrase “Think Link Things,” which represents the concept of cross-industry collaboration. It, thus, became the title of the central concept of the Isan Creative Festival 2022, as well as the symbol that connects cultural assets to new possibilities.

CEA Khon Kaen serves as a platform to connect and inspire all parties to think beyond the box and connect all things to capitalise on Isan cultural assets while also incorporating technology, innovation, and creativity to add value to the Thai economy.

Linking Ideas

Isan Creative Festival 2022 will not only focus on international technology and innovation but also on identifying and developing the region’s assets, which will lead to the festival’s three outstanding identity creations including:

Isan Entertainment

“Exhilaration” is one of the Isan people’s traits that accurately reflects their way of life and identity, as evidenced through Molam music. As a result, ISANCF2022 employs music and performances to make the festival more enjoyable. It also examines the possibilities for bringing the potentials of entertainment and culture to the world stage, from the viewpoints of both Thai and international experts.

Connecting and gathering the creators network across Isan (ISAN Regional) 

ISANCF2022 serves as a center for connecting and assembling Isan’s most significant artists and creative products throughout Isan. It is also responsible for discovering new assets in the region and sharing its intriguing stories with the public.

Value-Added Economy Model or BCG (Bio-Circular-Green Economy)

The festival’s exhibitions and works are pioneering efforts to communicate how science, technology, and innovation can be integrated to add value to the creative industries and respond to global sustainable development goals such as sustainable production and consumption, climate change adaptation, diversity conservation, long-term collaboration, and so on.

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